BRANDERMAN 3662p

Celia Lerman es abogada especializada en propiedad intelectual y nuevas tecnologías, matriculada tanto en Argentina como en California. Es socia del estudio Lerman & Szlak, donde asesora y representa a empresas en el ámbito de la tecnología, combinando su experiencia legal con un profundo entendimiento del mundo creativo. En este episodio, Celia nos adentra en el fascinante mundo donde convergen el derecho y la creatividad. Exploramos los elementos de una marca que pueden protegerse legalmente y los desafíos particulares que enfrentan los diseñadores de packaging. También analizamos un caso emblemático del mercado argentino que nos revela valiosas lecciones sobre la protección de la identidad visual y el valor emocional de las marcas. Por último, discutimos los nuevos retos que plantea la inteligencia artificial generativa para la propiedad intelectual. Magíster en Derecho por Stanford University donde fue becaria Fulbright, Celia ha sido reconocida como abogada destacada en Argentina por prestigiosos rankings como World Trademark Review, IP Stars y Chambers and Partners. Links Relevantes:Celia Lerman LinkedIn Lerman & Szlak Celia Lerman Seguinos:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn Mi agencia de diseño de packaging TRIDIMAGE PACKNEWS Blog Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Spotify Apple Podcasts YouTube Overcast Ivoox

James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation. At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands. In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design. Resources:James Pryor LinkedIn Touch Design Vault Touch Design Instagram Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Spotify Apple Podcasts YouTube Overcast Ivoox

Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf. Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products. In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with practical business demands. As we wrap up, Joana shares invaluable insights on leadership, sustainability initiatives, and her exciting plans for Baries Design's future. Aspiring designers take note – Joana offers gems of wisdom you won't want to miss. Resources:Joana-Maria Bauchwitz LinkedIn Baries Design Baries Design Instagram Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Spotify Apple Podcasts YouTube Overcast Ivoox

Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia. Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina. Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido reconocido en los festivales de creatividad más importantes del mundo. Ha trabajado para marcas como Pfizer, Grupo Ferrero, Postobón, Grupo Aval, Chevrolet, Ecopetrol, Alpina, y P&G, entre otras. En este episodio, Andrés comparte su visión sobre la importancia de la belleza en el diseño de packaging. Relata su experiencia en agencias de publicidad y su transición a trabajar del lado del cliente. Nos sumergimos en el arte y la estrategia del diseño de envases, y cómo trabajar en estrecha colaboración con los clientes puede dar lugar a un trabajo creativo innovador. Links Relevantes:Andrés Marantá LinkedIn Alpina Guto Studio Seguinos:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Spotify Apple Podcasts YouTube Overcast Ivoox

Roland Gurney runs Treacle, a team specializing in agency positioning, differentiation, and messaging. Treacle has worked with various agencies worldwide, from independent boutiques to major network names, and is on a mission to help agencies stand out and attract clients. In this episode, Roland explores the intricacies of crafting distinctive and compelling narratives for design agencies. He discusses common pitfalls agencies face, the importance of a well-defined target client, and introduces the 3D positioning model—desirable, distinctive, and defensible. Roland also touches on the impact of AI in the industry and the evolving landscape of design agencies. Treacle also recently won a Drum Award for their spoof agency called Beige; The World’s Most Average Agency which is a great example of what agencies get wrong when it comes to their overall proposition. Resources:Roland Gurney LinkedIn Treacle Beige Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Spotify Apple Podcasts YouTube Overcast Ivoox

Alex Bane is the Founder & Chief Business Officer at Taxi Studio, an independent design firm with locations in Bristol and London. Alex is at the helm of Taxi's growth and international reputation, with a keen understanding of the intricate challenges brands face across various countries and sectors. In this episode, Alex delves into how Taxi Studio adapts to the dynamic landscape of design and technology, emphasizing the importance of blending creativity with strategic foresight. He also shares valuable insights into managing cultural differences in global projects and offers intriguing perspectives on the future of packaging design, including the potential impact of AI. From Qatar to the USA to China – from Corporate to FMCG to Health & Wellness, Alex’s views and provocations are respected by CEOs and CMOs alike. Resources:Alex Bane LinkedIn Taxi Studio Taxi Studio Instagram Taxi Studio LinkedIn Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Spotify Apple Podcasts YouTube Overcast Ivoox

William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia. In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns. Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, , , Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising. Additionally, his experience in Distinctive Asset measurement encomes large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets. Resources:William Caruso LinkedIn Building Distinctive Brand Assets How Brands Grow – for Executives Ehrenberg-Bass Institute Ehrenberg-Bass Institute Twitter Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Para inaugurar la quinta temporada de BRANDERMAN, tuve el honor de ser entrevistado por Jesús Nuñez. Jesús es un empresario mexicano con enfoque en innovación alimentaria, negocios internacionales y tecnología. Se graduó con Mención Honorífica en la Licenciatura en Comercio Internacional con Especialidad en Agronegocios en el Tec de Monterrey. Curso posgrado en alta dirección de empresas y es conductor del programa Plan de Vuelo en Tec Sounds Radio. En este episodio, exploramos la influencia determinante del diseño de packaging en la conexión de las marcas con las diferentes generaciones de consumidores, desde los baby boomers y la Generación X, hasta los Millennials y la Generación Z. Reflexionamos sobre cómo el diseño puede ser un elemento crucial para expresar las historias y valores de una marca, y comparto ideas sobre cómo las marcas pueden mantenerse relevantes y atractivas en un mercado en constante evolución. Links Relevantes:Jesús Núñez Plan de Vuelo tridimage LinkedIn Hernán Braberman Instagram de tridimage Blog packnews Facebook tridimage YouTube tridimage Seguinos:Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEWS Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Charlotte Ellis Maldari is the founder of Kaffeen, an online platform dedicated to assisting design agencies in scaling their businesses. Kaffeen achieves this through accessible, cost-effective, and results-oriented resources. Since its establishment, Kaffeen has successfully aided over 900 agencies globally, furnishing them with tools for proficient lead generation and streamlined automation. In this episode, Charlotte imparts valuable insights into the significance of robust lead generation systems and their potential for automation to enhance effectiveness. We delve into the prevalent marketing and sales challenges encountered by design agencies, and Charlotte shares her perspective on the mantra of 'seeking completion, not perfection'. Links Relevantes:Charlotte Ellis Maldari LinkedIn Kaffeen Kaffeen LinkedIn Kaffeen Instagram Kaffeen Espresso Podcast Lead Flow Sprint For Design Agencies Seguinos:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn Mi agencia de diseño de packaging TRIDIMAGE PACKNEWS Blog Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Ale Ros es diseñador argentino referente del diseño de tapas de discos del rock, pop y electrónica en Latinoamérica. Realizó el arte de tapa de emblemáticos discos de rock y pop para Soda Stereo, Gustavo Cerati, Fito Paez, Luis Alberto Spinetta, Mercedes Sosa, Divididos, Vicentico, Miranda!, Juana Molina, Babasónicos y Damas Gratis, entre muchos otros. Fue distinguido en numerosas ocasiones con el Premio a la Excelencia de la Society for News Designs y recibió el Konex de Platino, ocho premios Carlos Gardel y tres Grammys Latinos. En este episodio, hablamos sobre su travesía desde Tucumán hasta convertirse en referente en el diseño de tapas de discos. Discutimos por qué es crucial generar una imagen que no solo cause una buena primera impresión, sino que también tenga la capacidad de contar una historia. Además Ale me confesó porque odia como lucen los packs del supermercado. Proyectó piezas para reconocidos músicos y artistas contemporáneos de la escena nacional, para canales como MTV, discotecas como la emblemática Morocco e instituciones como Goethe-Institut, Malba y Centro Cultural Kirchner (CCK). Con una comunicación visual contundente y al mismo tiempo poética, sus piezas son reconocidas por su creatividad y conceptualización que logra a través de pocos recursos: imágenes fotográficas pregnantes, mensajes sintéticos y escasos colores que consigue “entrando en el universo del otro”. En el campo editorial, a partir de 1996 desarrolló miles de portadas para los suplementos Radar, Soy y Las/12 (del diario Página/12) destacadas por el uso de potentes metáforas visuales resueltas en poco tiempo de ejecución. Links Relevantes:Ale Ros Ale Ros Instagram Ale Ros Wikipedia Ale Ros Curso Domestika Seguinos:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn Mi agencia de diseño de packaging TRIDIMAGE PACKNEWS Blog Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Ximena O’Reilly is Global head of design at Nestlé. Since her arrival at Nestlé in 2013, Ximena has spearheaded a design revolution, introducing innovative work methodologies, digital tools, and dynamic resource models. Together with her team, she ensures every department, regardless of its function, is equipped to drive brand-building activities, emphasizing the critical role of brand identity and design. In this episode, Ximena shares her remarkable journey, transitioning from the agency side to the client side of the industry. We explore the fascinating world of crafting a brand communication standard that engages all five senses, and how 'backstories' are intricately woven into product packaging, creating powerful brand narratives. Additionally, we reflect on the unique challenges and experiences Ximena has encountered as a woman in both the corporate and design realms. Prior to Nestlé, Ximena was Director of brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked mostly agency-side focusing on brand strategy and identity. She started her career in San Francisco working on technology and service branding. Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, and Chile during her studies. Resources:Ximena O’Reilly LinkedIn Nestlé Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Llegamos al episodio cincuenta del podcast BRANDERMAN, y para celebrarlo les traigo algo especial. Hoy los invitados son Adriana Cortese, Virginia Gines y Hernán Braberman, los tres socios fundadores de tridimage, y los anfitriones son Marco Sanguinetti y Pablo Bianchi. Marco Sanguinetti es Diseñador Industrial, Docente Especializado y Doctor en Diseño de la Universidad de Buenos Aires. Es Profesor Titular de los talleres "Diseño Industrial 1-2-3-4" y "Proyecto Final" en la FADU - UBA, y en las asignaturas "Metodología Proyectual" y "Escenarios Disciplinares del Diseño" en la Universidad de Rafaela. Marco es también un destacado músico en el circuito de jazz contemporáneo con ocho discos editados. Pablo Bianchi es diseñador industrial, Profesor Titular en la Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires. Además es director de la Licenciatura en Diseño Industrial de la Universidad Nacional de Rafaela, carrera para la cual desarrolló el plan de estudios. También ha sido Profesor Titular Regular en la Facultad de Artes y Diseño, de la Universidad Nacional de Misiones. Pablo dirige proyectos de investigación y ha sido jurado de múltiples concursos académicos y profesionales. Ha dictado conferencias, workshops y publicado textos para diversas instituciones. Ha sido curador de, entre otras, la muestra del concurso Innovar, organizado por el Ministerio de Ciencia, Tecnología e Innovación Productiva, del cual fue evaluador. Productos suyos han sido publicados y expuestos en el país y en el exterior, forman parte de la colección permanente del MAMBA y han obtenido el Sello de Buen Diseño. Cómo emprendedor, fue socio fundador de Tónico Objetos y, en la actualidad, de Compas, composteras urbanas. En todos estos ámbitos y actividades intenta descifrar cómo pueden relacionarse positivamente diseño, cultura y sustentabilidad, en un enfoque que ha denominado Postdiseño. En este episodio conversamos acerca de algunas de las lecciones que los tres tridis aprendimos durante los más de 28 años de trayectoria en el mundo de las marcas y el diseño de packaging. Links Relevantes:Tridimage Tridimage Instagram Adriana Cortese LinkedIn Virginia Gines LinkedIn Hernán Braberman LinkedIn Marco Sanguinetti Marco Sanguinetti LinkedIn Pablo Bianchi Pablo Bianchi LinkedIn Seguinos:Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEW Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles. Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements. He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.” In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution. At Ipsos, Emmanuel s numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Resources:Emmanuel Probst Emmanuel Probst LinkedIn Emmanuel Probst X Ipsos Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe. Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead her to co-found Team Creatif in the vibrant city of Paris in 1986, alongside her partner, Nick Craig. In this episode, we explore Sylvia's remarkable journey, tracing her steps from the foothills of Mount Kilimanjaro to the heart of the design world in Paris. We also uncover the challenges she faced along the way and discover how she successfully built and steered her agency for over 37 years, adapting to the ever-evolving design landscape. us as we unravel the evolution of packaging design, explore its latest trends, and delve into the delicate art of striking the perfect balance between a brand's identity and modern sensibilities. Sylvia is a permanent Red Dot Awards jury member and president of the European Packaging Design Association. Resources:Sylvia Vitale Rotta LinkedIn Team Creatif Team Creatif Instagram Team Creatif YouTube Team Creatif LinkedIn Team Creatif Facebook EPDA Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos. Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investigación Científica del Estado de San Pablo (FAPESP). También co-fundador de la comunidad Donut Economy Brasil y coordinador del colectivo de plantación ReflorestaVinhedo.org. En este episodio, Marcos comparte valiosas ideas sobre el eco diseño y la importancia de integrar el impacto ambiental en el proceso de diseño de packaging. También hablamos de los retos de mantenerse al día acerca de las tendencias medioambientales enfrentando al folclore ambiental. Links Relevantes:Marcos Iorio LinkedIn Marcos Iorio Instagram Refloresta Vinhedo CCD Circula Seguinos:Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEW Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

John Glasgow & Jonathan Kenyon are co-Founders of Vault49. After meeting at the London College of Printing in the early 2000’s, John & Jonathan founded Vault49. Initially an internationally renowned street art partnership, Vault49 has evolved into a holistic 360 brand experience and packaging design agency and counts Guinness, Baileys, and PepsiCo among its global clients. John and Jonathan have retained their street art heritage and ion for crafting. They are now dedicated to leading Vault49’s NYC and London studios to deliver actionable brand strategy and bold creative solutions that disrupt everyday experiences, transforming brands and businesses. In this episode, we discuss the blurred lines between art and design while exploring the mindset behind street art and its impact on Vault49's unique approach to packaging design projects. We also explore steps agencies and brands can take to create a more diverse and inclusive workplace. Resources:Vault49 Vault49 Instagram Vault49 Twitter Vault49 LinkedIn John Glasgow LinkedIn Jonathan Kenyon LinkedIn Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Steve Lamoureux is the founder and CEO of Designalytics, a company focused on developing next-generation solutions for design performance measurement to help brands grow through design. As a former brand manager at Proctor and Gamble, Steve's ion for package design research led him to establish Designalytics in 2018 to realize his vision of syndicated, standardized design performance measurement and pre-market design testing solutions. In this episode, we unpack the key metrics and performance dimensions of package design and learn what it takes to create a winning design that captures consumers' attention and desire. Steve shares invaluable insights on how to pull on the emotional strings of consumers. We also discuss the importance of saying important things better than your competitors and measuring the emotional component of a product. Steve led product development for Affinnova’s cutting-edge research technologies—and later Nielsen Design Solutions. Resources:Designalytics Designalytics pilot program for agencies Designalytics LinkedIn Designalytics Instagram Steve Lomoureux LinkedIn Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Martín Broen es vicepresidente de las disciplinas de innovación en diseño, diseño para la sostenibilidad y diseño de productos para PepsiCo en todas sus marcas a nivel mundial. Martín es un verdadero pensador sistémico centrado en la innovación y la resolución de problemas, responsable de más de 130 patentes y de la creación de una cartera completa de innovaciones y nuevos modelos de negocio. En este episodio, conversamos acerca de algunas de las lecciones que aprendió a lo largo de los años en su papel de líder de Diseño e innovación dentro de grandes organizaciones. Martín me explica por qué prototipar es la herramienta clave del Design Thinking. También afirma que el packaging es una poderosa herramienta de innovación. Líder de más de 400 proyectos diferentes llevados con éxito al mercado y galardonados con más de 150 premios de diseño, como IDSA, Good Design, IF, Red Dot, Pentawards, Green good design, Edison, How, CES, Dieline, entre muchos otros. Links Relevantes:Martín Broen PepsiCo Design PepsiCo Design Instagram Martín Broen Instagram Martín Broen LinkedIn Seguinos:Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEW Suscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement. Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management. She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health. In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets. Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards. Resources:Jenni Romaniuk Jenni Romaniuk LinkedIn Better Brand Health: Measures and Metrics for a How Brands Grow World Building Distinctive Brand Assets How Brands Grow: Part 2 Ehrenberg-Bass Institute Ehrenberg-Bass Institute Twitter Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox

Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences. Jon ed Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972. Prior to ing Pentagram, he was director of industrial design consultancy Map, which he co-founded with Edward Barber and Jay Osgerby where he created products and experiences for global brands like IBM, Virgin Atlantic and Google.
 Jon was listed as one of Creative Review’s top 50 creative leaders. He has served on the jury of numerous design awards and he is a regular speaker at conferences and design events. In this episode, we discuss the importance of sustainability and changing consumer expectations, and the future of packaging design as part of the product experience. Jon also explains why packaging should be viewed as an integral part of the product, rather than a separate entity. Resources:John Marshall Instagram John Marshall LinkedIn John Marshall Twitter Pentagram Pentagram Instagram Heights Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox