James Pryor | Shaping Things to Come | E60 3m72k

James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation. At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands. In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design. Resources:James Pryor LinkedIn Touch Design Vault Touch Design Instagram Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Spotify Apple Podcasts YouTube Overcast Ivoox 26346y