Jeremy Lindley | A Vision for Inclusive Design | E38 1o2s2b

Jeremy Lindley is the Global Design Director at Diageo, the world's leading drinks business. Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is ionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue Label, Tanqueray 10, and the Johnnie Walker Brand Home in Edinburgh. In this episode, we talk about the revolution of inclusive design, that leads to better work and improved business outcomes. Jeremy explains why by including those previously excluded from the creative industry we will see an explosion of creativity. And he shares what are the biggest mistakes brands make when redeg their brands and packaging. Prior to ing Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer. Jeremy is a Cannes Lions and TEDx speaker. He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School. Resources:Jeremy Lindley Diageo Johnnie Walker Princes Street Brand Home Project Follow us:BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox 1l1e54