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Digital Marketing / Branding with Minter Dial
Rethink Press: Revolutionising Publishing with Multiple-Time Author and Entrepreneur, Lucy McCarraher (MDE581)

Rethink Press: Revolutionising Publishing with Multiple-Time Author and Entrepreneur, Lucy McCarraher (MDE581) 4m1s4b

8/9/2024 · 57:04
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Digital Marketing / Branding with Minter Dial

Descripción de Rethink Press: Revolutionising Publishing with Multiple-Time Author and Entrepreneur, Lucy McCarraher (MDE581) 2fo34

Minter Dialogue with Lucy McCarraherIn this episode, I sit down with Lucy McCarraher, co-founder of Rethink Press and founder of the Business Book Awards. Lucy shares her journey from magazine publishing to becoming a TV journalist and scriptwriter, before diving into the world of business books. She discusses the innovative publishing model of Rethink Press, which allows authors to pay for publishing packages and receive higher royalties. Lucy also touches on the importance of storytelling in business books and the emotional journey of writing. Our conversation explores the role of AI in publishing and the significance of the Business Book Awards in recognising diverse voices in the industry. 4s3y5a

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