Digital Marketing / Branding with Minter Dial 3d1o14

Minter Dialogue with Mark HurstIn this episode of the podcast, Minter Dial welcomes Mark Hurst, a digital strategy expert and founder of Creative Good. The conversation begins with a nostalgic reflection on their long-standing acquaintance and shared interests, particularly their collaborative work on World War II research. Mark delves into his career-long mission to improve technology for the benefit of s, highlighting his early optimism during the advent of the web in the mid-90s. He contrasts this with his current concerns about the unethical practices of the major tech companies. Mark discusses his radio show, Techtonic, which he started to address the negative impacts of these tech giants. He emphasises the importance of ethical considerations in technology development and criticises the industry's shift towards exploiting s for profit. The conversation also touches on the historical context of tech regulation, the role of customer in product development, and the ethical dilemmas posed by modern capitalism. Minter and Mark explore the potential for more responsible business models, such as cooperatives and B Corporations, and reflect on the legacy of companies like Hewlett-Packard. The episode concludes with Mark recommending an insightful interview with astronomer Sam Lawler on his show, which highlights the broader implications of unchecked technological growth. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Rob GreenleeRob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. 00:00:05 Welcome 00:01:35: Introduction of Rob Greenlee 00:05:39: Rob Greenlee's Background and Early Career 05:18: Transition from Radio to Podcasting 06:30: Learning and Unlearning from Radio to Podcasting 08:50: Challenges of Producing Radio Shows 10:63: Differences Between Radio and Podcasting 12:54: Trust and Reality in Radio vs. Podcasting 15:08: Commercial Influences on Podcasting 18:07: Current State of Podcasting 20:24: Global Differences in Podcasting 21:38: Distribution and Data in Podcasting 24:11: Chinese Podcast Market 26:43: Ecosystem Around Podcasting 29:31: Big Tech Companies in Podcasting 31:59: Spotify vs. Apple in Podcasting 33:42: Monetization and Content in Podcasting 35:09: Importance of Voice in Podcasting 37:39: Transition to Video in Podcasting 42:30: YouTube's Role in Podcasting 43:45: Rob's Approach to Speaking to an Audience 48:15: Role of AI in Podcasting 51:66: Free Speech and Content Moderation in Podcasting 54:29: Podcasting for Brand Marketers 58:22: Rob's Show "Trust Factor" 1:07:30: Where to Find Rob Greenlee's Content 1:10:53: Conclusion and Thank You

Minter Dialogue with Pete SteegeIn this episode, I host Pete Steege, a seasoned marketing expert and author of "On Purpose: The CEO's Guide to Marketing with Meaning." Pete shares his journey from electrical engineering to a 30-year career in marketing, focusing on the importance of meaningful marketing in technical industries. The discussion delves into the evolution of marketing, the significance of understanding customer needs, and the challenges of maintaining clarity and consistency in marketing messages. Pete emphasises the value of generosity, authenticity, and simplicity in marketing strategies. The conversation also explores the role of CEOs in embodying the brand and the impact of AI on marketing. This episode is a treasure trove of insights for anyone interested in effective marketing and leadership. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Zoltan VassIn the latest episode of our podcast, I had the pleasure of hosting Zoltan Vass, a transformation director with a focus on technology, processes, and people. Zoltan's journey from Yugoslavia to the UK is not just a tale of geographical relocation but a profound narrative of resilience, adaptability, and the relentless pursuit of creating collaborative environments. A significant portion of our discussion revolved around the future of work, particularly in the context of remote and flexible working environments. Zoltan emphasised the importance of trust, ownership, and creating a safe environment where employees feel valued and ed. He advocates for a 100% flexible work model, where employees can choose their work environment, be it the office, home, or a coffee shop, based on what suits them best. We discuss how leaders and organisations might navigate the evolving landscape of work, including concepts such as wellness, sleep, the four-day work week, and how companies can implement shift patterns to ensure continuous coverage while allowing employees to enjoy longer weekends, thus boosting morale and efficiency. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Chris DalyIn our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris ionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Adam PiskAdam Pisk, co-founder of Bruntwork, an outsourcing company with a global presence in Colombia, Kenya, and the Philippines, s us in this episode. Adam shares the remarkable journey of Bruntwork, which has grown to over 3000 staff in just three and a half years. We delve into the pivotal moments brought on by COVID-19, which forced Adam and his team to pivot from running a technology marketplace for trades and services in Australia to becoming a leading outsourcing provider. Adam discusses the challenges and triumphs of digital transformation, the importance of a strong 'why' in leadership, and the nuances of managing a remote team in the developing world. We also explore the role of AI in recruitment and how Bruntwork leverages technology to supercharge their operations. Adam provides insights into the work-from-home model, the importance of understanding client culture, and the future of outsourcing in a rapidly evolving business landscape.

Minter Dialogue with Markus ErnstenDive into the essence of leadership with Markus Ernsten, a seasoned mentor, coach, and the author of "True Leadership Comes from Within." In this episode, Markus shares his rich life experiences and insights into what constitutes genuine leadership. He challenges the traditional notions of leadership that prioritize external validation and self-presentation over internal growth and self-steering. With a background spanning engineering, sales, and mentorship, Markus offers a unique perspective on the evolution of leadership in the face of digital transformation and generational shifts in the workplace. Discover why Markus believes empathy, fairness, and respect are crucial in both professional and personal breakups. Learn about the power of gratefulness and how it can transform pain into satisfaction. Markus also touches on the differences in leadership styles across cultures and genders, proposing that women may inherently possess traits that make them more effective leaders.The conversation takes a deep dive into the challenges of leading during uncertain times, the importance of balancing hard facts with human feelings, and the courage required to let go and trust in the collective knowledge of a team. Markus also emphasizes the importance of smaller, more calculated decisions in navigating change.For leaders, aspiring leaders, and anyone interested in personal growth and effective management, this episode is a treasure trove of wisdom. Connect with Markus Ernsten through his website, LinkedIn, or grab a copy of his book on Amazon. us for a thought-provoking journey into the heart of true leadership. 00:00 - True leadership comes from within, says Markus Ernsten. 00:22 - Markus is a mentor and coach who helps people improve their lives 02:47 - You talk a lot about gratefulness during your breakup 09:07 - Markus wrote a book on leadership and why did he write it 14:01 - Is this a German centric view or is it mostly global 15:49 - What about German leadership? Is there anything unique or stands out 20:48 - What about successful role models as leaders?  26:54 - There are hundreds of leadership books out there, but why are we still writing them? 31:19 - Integrity is the first step to true greatness, says Charles Simmons 33:45 - What in your experience is the key to transforming your culture 42:39 - Post COVID managers often expect more autonomy, self responsibility, initiative 44:53 - Markus: Leadership in uncertain times is different from leadership in normal times 47:44 - Markus: When there's uncertainty, a major leader gives direction 50:25 - How can someone find Markus, get your book, hire you If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Lisa RiemersLisa Riemers, a digital accessibility champion and communications consultant. Given her role, Lisa bridges the often wide gap between technology and communications teams. With her expertise, she ensures digital channels and services are accessible, meeting the diverse needs of customers and employees alike. From discussing the nuances of digital communication to the importance of making content accessible to all, Lisa brings a wealth of knowledge and experience to the table. We also explore her artistic side, delving into her ion for painting and photography, and how this creativity intersects with her professional life. us as we unpack the challenges and opportunities in the evolving landscape of digital accessibility, AI, and the importance of human touch in an automated world. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Stan PhelpsStan Phelps, who is known for his distinct pink glasses and vibrant approach to marketing, has spent decades refining the art of standing out. He has been a prolific author, with his "Goldfish" series, qualified by a spectrum of colors, each representing a different aspect of business and marketing. In this episode, Stan delves into the importance of customer experience over the product itself, the power of prioritizing employees to drive engagement, and the significance of catering to your most valuable customers and employees. He shares his journey from "Purple Goldfish" through to "Pink Goldfish 2.0," highlighting the evolution of his ideas and the necessity of updating his work to reflect the current business landscape. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Greg KoernerGreg Koerner, a friend and fellow Fiji from my days at Colgate, is a seasoned and practical lawyer in New York who handles a diverse variety of complex civil litigation and other legal matters for clients of all sizes and levels of sophistication. But more importantly, for this episode, he's spent a lifetime playing Grateful Dead music, including DSO and Unlimited Devotion. He's toured with music titans, Vince Welnick, the Dead's last keyboardist, Charles Neville, Henry Butler and The Band's Garth Hudson. And next with the legend, Stanley Jordan. He also started his own project, Gent Treadly and The t Chiefs. We discuss his career, what playing the Dead has taught him and brought to him, some fun stories as well as his favourite and most meaningful songs. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Don ArmandDon Armand is an ex-professional rugby player, having played for the Stormers in South Africa and the Exeter Chiefs in England, the latter with which he won the Premiership twice (voted Man of the Match for the 2017 final) and became European champions. He also captained the Chiefs and won two caps playing for England. Since retiring from rugby, Don runs SampsonArmand, experts in individual and organisational development by bringing focus to leadership processes, strategy, cultural change, team and organisational cohesion. In this conversation, we discuss his rugby career and the state of rugby, we explore the link between captaincy and leadership, how to build self-confidence and resilience, getting used to having ice baths, creating a legacy and the profound impact of relationships both on and off the field. If you've got comments or questions you'd like to see answered, send your email or, better yet, an audio file to [email protected]. You can always comment on the post with the full show notes (and transcript) on minterdial.com. And if you liked the podcast, please take a moment to go over to Apple Podcast, Spotify, or your favourite podcast channel, to rate/review the show. Otherwise, you can follow the Joy of Padel on social: @joyofpadel on X/Twitter and Instagram. There's also a YouTube page.

Minter Dialogue with Nikita Mikhailov Nikita Mikhailov is the self-declared Chief Neuroticism Officer at PsyPub. A highly influential trained occupational psychologist in the business world, Nikita is a coach, speaker, and comedian. An expert in psychometric assessments, he's also coauthor along with Georgi Yankov of "Personality: A 's Guide" published by Robinson. We discuss all things personality, the traits that best suit a leader, correlations between certain of the Five Factor Model and intelligence, dark empathy and charisma, and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Dr Chris KerrDr Chris Kerr is a hospice physician and end-of-life researcher. He's also the acclaimed author of "Death is But a Dream" as well as one of the most viewed TEDx speakers, with over 5 million views for his talk, "I See Dead People: Dreams and Visions of the Dying." In this conversation, we discuss his work, what he has observed about people dying and death, the way the medical community evaluates and embraces (or doesn't) death. We look at the difference between psychedelic-assisted therapy to deal with fear of death versus the types of the visions one has naturally. We touch of assisted suicide and euthanasia, as well as explore the major lessons Dr Kerr has extracted over the course of his fascinating 25+-year career.  If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Emmet O'SullivanEmmet O'Sullivan is 17-years-old, lives in New York. Four years ago, he was diagnosed with Type 1 Diabetes, an auto-immune disease about which so many people don't know or understand. Son of my friend, Margaret Molloy, Global CMO of Siegel+Gale, Emmet embarked on a new and life-changing journey. He was inspired to use this diagnosis for good and has written and published his first book, Drew (The Dinosaur), Discover the Disease. This illustrated book is designed to bring awareness to this illness and help others to deal with the challenges that come with having to check your sugars and inject Insulin multiple times every day. We talk about how he approached the writing of the book, including how he used AI (MidJourney) to do the illustrations. It's now out in Kindle and paperback. Emmet's an inspiration in the way that he has taken on board his illness and with his desire to educate and help spread awareness. It's a tremendous story.    If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Sarah RozenthulerSarah Rozenthuler is a chartered psychologist, dialogue coach, leadership consultant and published author with nearly 20 years' international experience consulting. With extensive expertise in dialogue, Sarah specialises in coaching senior leaders and their teams to access their individual and collective intelligence respectively, resolve difficult challenges and have the conversations that matter most. She's author of "How to Have Meaningful Conversations" (Watkins), "Powered by Purpose" (FT Publishing) and now has a new book, "Now We're Talking: How to discuss what really matters" (Pearson). We discuss her new book, what are and how to hold difficult conversations, why and how to be an authentic leader, how to overcome inherent challenges in business with dealing with robust dialogue, and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Mihkel JäätmaMihkel Jäätma is cofounder and CEO of Real Eyes, Attention Measurement, a software that measures human response at the speed and scale of Artificial Intelligence. In their words, they are "the only fully Responsible AI for computer vision." Real Eyes, which was founded in 2007, has been leveraging the evolution in AI to create a state of the art technology, able to detect emotions, attention and identity, in order to help brands understand the engagement of their ments. Real Eyes can also be used to identities to detect fraud, such as checking the authenticity of individuals filling in online surveys. We discuss the founding of Real Eyes, its journey across the evolution of AI and how the tech is being used by companies. Given Mihkel's operational experience and understanding of AI, we look at the challenges and importance of ethics and being a responsible operator. We also peek into the future of AI.

Minter Dialogue with George KingGeorge King is a young man on a mission. His calling is to run toward fear. In 2019, at the age of 19, he scaled The Shard in London, a 310 metre-tall building, without any strings or attachments. It's called free climbing. For doing so, he was charged and jailed for 6 months, another experience in itself. He has done stunts and feats that are death defying. Literally, a life of ups and downs. He was also host of a TV show for Channel 4, Illegal Activities. In this conversation, we learn about his upbringing and mantras, the planning and execution of his Shard climb, his experience in jail, how he faces fear and his plans for the future. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with John HerveyJohn Hervey started out his career working as a research analyst at prestigious banks, before becoming global head of Reuters Insights. He then made a career switch and was appointed CEO of Cota Healthcare, COO at Inspire before his latest venture, as CEO of PatientsLikeMe, the world’s largest personalized health network, boasting 830,000+ people who are living with 2,900 conditions that have generated more than 43 million data points, creating an unprecedented source of real-world evidence and opportunities for continuous learning. In this conversation, we discuss his career and pivot, his experience as the CEO of publicly traded company and now piloting this fascinating initiative. We look at how the role of a leader has evolved over the years, his view on risk taking, and creating a successful culture.  If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Evelina De LainEvelina De Lain, born in the Ukraine, is a London-based classical and jazz pianist, composer, author, performance coach, educator and producer known for her crossover composition style. In this conversation, we discuss her journey from a small town in Ukraine to London, the astonishing encounter of her husband, her travels around the world through playing music, her impressive feats of playing a grand piano at altitude and atop an active volcano, and her music-based therapeutical approach "Inside the Music." A fascinating story.  If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with James KerrJames Kerr is the author of bestselling book, "Legacy, What the All Blacks Can Teach Us About the Business of Life." It contains 15 remarkable lessons in leadership. James is also an international speaker and high-performance consultant based in England. In this conversation, we discuss why he wrote this book about the All Blacks, what he learned through writing the book, the values of rugby, the tangible applications of leadership for business executives, how values create value, why knowing yourself is vital and the power of character and storytelling. A wonderful and wide-ranging conversation. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.