E3 - Kristy Dilbey on Influencer Marketing v355p

Gabe De Roche is ed by Kristy Dilbey, an Director at Hill+Knowlton Strategies Canada, for a discussion on the role of influencer marketing in reinforcing and enhancing a brand's reputation. They discuss why brands may want to work with influencers as part of their communication and marketing campaigns, as well as best practices for selecting and working with influencers. 4020i